Email Marketing & Automation
Utilize email marketing and automation to promote products and services and support the sales team. Keeping multiple tasks and projects running at the same time has honed my project management skills. I also review/proofread marketing content and correct/improve where needed (grammar, reading ease/delight, adherence to company style guide).
Event Promotion
Preside over event marketing email strategy to support sales of
tickets
sponsorships
innovator pitches
Weekly Newsletter
A nimble newsletter template is utilized to promote, raise awareness of and engage readers with
thought leadership articles
new research publications
upcoming events
press mentions
industry partnerships
Testing and Segmentation
Gauge theories and opinions with email A/B testing. Segment the opt-in list to deliver the right message to the right people.
Nurture Campaign
There's a lot to know about being a subscriber. We discovered that many features weren't being used, and, in fact, many subscribers had no idea that many of the features existed.
This nurture campaign introduces the features and tools a little at a time to raise awareness.
A Salesforce date drives an ever-changing Pardot list, dropping people into an automated campaign of seven emails.
203.460.1423 | pamela.carey2018@gmail.com