Sales Support
Support the sales team with professional collateral to promote and sell event sponsorships, research projects and subscriptions.
Web Page Tracking
To feed specific web page visitor information to the sales team, I set up a series of Pardot Page Actions on the key web pages. This tracking is then fed into several Salesforce Campaigns that the sales team can easily access during their day-to-day operations within Salesforce. The Campaign lists show who visited the web page and when.
Taking it another step further, I connected these Campaigns to Salesforce reports which are auto-emailed to the team. This removes the roadblock of sales having to seek out the information.
203.460.1423 | pamela.carey2018@gmail.com